Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Wrap Up for Winter and Win Competition Winner!

Your vehicle works hard getting you places, but if it’s not branded then you’re not getting the most value out of your time on the road. Whether you’re stopped at the lights, pulling into your office driveway, or simply taking a road trip – every time you staff drive and park their car is an opportunity to tell future customers who you are and how to find you. Vehicle signage creates and impression and can deliver up to 70,000 impressions per day. From a single vehicle to an entire fleet, … [Read more...]

Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand

You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]

Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…

From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]

Rebranding to Spark ARENA with Speedy Signs

  Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]

Corporate Vehicle Signage – Getting It Right Every Time

If you’re reading this then you already realise that vehicle branding is one of the most cost effective ways to reel in new business. You’ll also know that, as a one-time investment, you’re about to develop a marketing campaign that will continue to work hard for you – now and in the years to follow. However, what you may not be aware of is how frequently it goes wrong. Horribly wrong. Because we’ve all heard about the benefits of vehicle advertising, it’s plausible that you’d want to make … [Read more...]

Stand Out with Signage that Works – 8 Quick Tips for Effective Signage

Just like good signage, we know we’ve only got a short window to keep you interested. So let’s skip the formalities and get right to the point – 8 key ways to make effective signage. Go! Choose your colours carefully. Be bold. Be readable. Stick to your brand identity. Don’t overcrowd. Less always means more. WHY? What have you got to offer that makes you special? Now’s the best time to show up your competition and outline a maximum of 3 important features or benefits. Hint: don’t say … [Read more...]

Wrap Up for Winter and Win!

Make the most of your time on road! Your vehicle already works hard getting you places, but if it's not branded, then you're not getting the most value out of your time on the road. Whether you're stopped at the lights, pulling into your office driveway, or simply taking a road trip - every time your staff drive and park their car is an opportunity to tell future customers who you are and how to find you. Vehicle signage creates an impression, and can deliver up to 70,000 per day. From a … [Read more...]

Reviewed your brands identity in the last 7 years? It’s time you did!

Are you trying to attract new customers but not seeing any results? It’s time to review your brands identity; you may find a revamp is in order. Your brands identity says a lot about who you are as a company, often influencing the type of customers you are going to attract. Secondly, your brand identity is usually the deciding factor for customers. It can determine whether or not they want to be associated with your brand. So, if you are not attracting the type of customers you want, or … [Read more...]