Rolling Out Your Retail Brand Nationwide & Beyond

Going national anytime soon? We salute you! Rolling out your retail brand across one country can be overwhelming - striking out internationally, well, that’s an entirely different ballgame. Luckily for you, we’re here to guide you! You see, we’ve been around the block a few times, helping retailers just like you spread the love across all corners of the world. Generating wider brand awareness We know you know that getting your brand in front of the right people is the aim of the game but … [Read more...]

Directional Signage & The User Experience

Directional signage is an informative wayfinding tool that is meant to help us make decisions with minimal confusion. Since this form of signage is used in many different industries and has varying purposes, let’s explore its impact on two of the most demanding and user-focused environments around – healthcare and retail. Healthcare Facilities   The purpose of healthcare wayfinding goes beyond just being informative - patients and visitors will often be in a heightened state of anxiety … [Read more...]

Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand

You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]

Corporate Vehicle Signage – Getting It Right Every Time

If you’re reading this then you already realise that vehicle branding is one of the most cost effective ways to reel in new business. You’ll also know that, as a one-time investment, you’re about to develop a marketing campaign that will continue to work hard for you – now and in the years to follow. However, what you may not be aware of is how frequently it goes wrong. Horribly wrong. Because we’ve all heard about the benefits of vehicle advertising, it’s plausible that you’d want to make … [Read more...]

Reviewed your brands identity in the last 7 years? It’s time you did!

Are you trying to attract new customers but not seeing any results? It’s time to review your brands identity; you may find a revamp is in order. Your brands identity says a lot about who you are as a company, often influencing the type of customers you are going to attract. Secondly, your brand identity is usually the deciding factor for customers. It can determine whether or not they want to be associated with your brand. So, if you are not attracting the type of customers you want, or … [Read more...]

Business Makeover Promotion Winners

Rebranding can seem terrifying for small businesses with less capacity for risk taking however rebranding or refreshing signage isn’t only for the large corporates. There are many benefits received from completing a review of business branding including competitive advantage, stimulating growth, and promotes innovation. Today’s post recognises the winners of our recent national promotion who intimately understand the benefits upgrading signage has on business. Earlier this year we ran a … [Read more...]

Big Marketing for Small Businesses

All businesses large and small need to consider their branding and messaging when marketing themselves. Big marketing for small businesses includes good branding that is memorable and consistent across all marketing efforts including signage, commercials, web presence, and print. In order to make your branding memorable and consistent, it is smart to consider using one service to handle all of your signage and branding efforts. An All-In-One Package When your new business opens up, you will … [Read more...]

Win up to $1,000 back on your project – 3 to be won!

Consider a rebrand or business makeover with our current promotion! You can win up to $3,000 back on your project when you get upgrade or freshen up your signage! Inform, entice, and attract clients with sophisticated business signage. Image is important so take control of the brand of your business and create one with a point of difference. Branding is more than a logo. Brands encapsulate vehicle graphics, directional signs, interior and exterior building signage, window graphics, illuminated … [Read more...]