Rolling Out Your Retail Brand Nationwide & Beyond

Going national anytime soon? We salute you! Rolling out your retail brand across one country can be overwhelming - striking out internationally, well, that’s an entirely different ballgame. Luckily for you, we’re here to guide you! You see, we’ve been around the block a few times, helping retailers just like you spread the love across all corners of the world. Generating wider brand awareness We know you know that getting your brand in front of the right people is the aim of the game but … [Read more...]

Directional Signage & The User Experience

Directional signage is an informative wayfinding tool that is meant to help us make decisions with minimal confusion. Since this form of signage is used in many different industries and has varying purposes, let’s explore its impact on two of the most demanding and user-focused environments around – healthcare and retail. Healthcare Facilities   The purpose of healthcare wayfinding goes beyond just being informative - patients and visitors will often be in a heightened state of anxiety … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…

From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]

Rebranding to Spark ARENA with Speedy Signs

  Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]

Grow your business with foot traffic

Between warmer temperatures and the freedom of holiday breaks from work and school most brick and mortar businesses notice an increase in foot traffic during these summer months. However getting potential customers to “cross the line” from the foot path into your store is about more than favourable holiday trading hours. To capitalise on this opportunity the first step is to gain exposure through strategically planned and placed outdoor signage. Signs can have a major impact on people’s desires … [Read more...]

Business Makeover Promotion Winners

Rebranding can seem terrifying for small businesses with less capacity for risk taking however rebranding or refreshing signage isn’t only for the large corporates. There are many benefits received from completing a review of business branding including competitive advantage, stimulating growth, and promotes innovation. Today’s post recognises the winners of our recent national promotion who intimately understand the benefits upgrading signage has on business. Earlier this year we ran a … [Read more...]

Big Marketing for Small Businesses

All businesses large and small need to consider their branding and messaging when marketing themselves. Big marketing for small businesses includes good branding that is memorable and consistent across all marketing efforts including signage, commercials, web presence, and print. In order to make your branding memorable and consistent, it is smart to consider using one service to handle all of your signage and branding efforts. An All-In-One Package When your new business opens up, you will … [Read more...]

Win up to $1,000 back on your project – 3 to be won!

Consider a rebrand or business makeover with our current promotion! You can win up to $3,000 back on your project when you get upgrade or freshen up your signage! Inform, entice, and attract clients with sophisticated business signage. Image is important so take control of the brand of your business and create one with a point of difference. Branding is more than a logo. Brands encapsulate vehicle graphics, directional signs, interior and exterior building signage, window graphics, illuminated … [Read more...]

Win a Health and Safety Kit – 3 to be won!

The Health and Safety Reform Bill is due to come into effect later this year which will see greater responsibilities placed on employers. For businesses to show that health and safety is front-of-mind, it’s likely the new legislation will place an emphasis on regular training, and making necessary operational changes to ensure the workplace is safe. Over June and July every order of safety signage will go into the draw to win 1 of 3 Health & Safety Kits, up to the value of $500! This … [Read more...]