Vinyl banner signs to promote your business event

vinyl banners signs advertising

Vinyl Banners are extremely versatile, cost effective and can be mounted, hung or suspended outside or inside. The most popular lightweight and weather proof exterior signage solution you can buy.

Outdoor vinyl banner signs can be used and re-used for many years and for a number of different applications. Look no further than a full colour vinyl pvc banner. All of our banners are weather proof, fade resistant and made from high quality vinyl tough enough to withstand wear from the elements.

We use wide format digital colour printers that allow our clients to translate any branding or complex imagery into beautiful exterior pvc vinyl signage to catch the eye of customers and passers by.

Banner mounting or banner tracking for exterior banners using banner frames will keep your vinyl banner taught and business message easily readable for everyone to see. Our team of expert fitters can wall mount and frame your vinyl banner signage high above your premises for maximum exposure or we can mount your vinyl banners on external railings, fences or any other surface or area outside your business, school or event.

Examples of our Exterior Banners

vinyl bannervinyl banners

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The importance of your logo tagline for your business brand!

I am a big believer in taglines. They are an effective way to communicate the brand’s “unique value proposition” powerfully, succinctly and memorably. It is very difficult to create the perfect tagline, however, because of all of the objectives that it must accomplish:

  • logo and brand identityIt communicates the brand’s “unique value proposition”
  • In an economy of words
  • It is believable for the brand
  • Competitive brands are not saying and cannot say the same thing
  • It is memorable – it must stick in people’s minds
  • It can’t be trite
  • It needs to do more than just refer to the product category
  • It should not promise a “cost of entry” benefit for the category
  • Ideally, it is entertaining or emotionally appealing

Common tagline mistakes:

  • Claiming something that is overused or trite
    • We are the [quality/service/innovation] leader
    • Excellence in all that we do
    • You can count on us
    • We care about people
  • Saying something that sounds good (is “catchy”) but that does not differentiate the brand in a meaningful way
  • Communicating what product category the brand is in…period.
  • Claiming a benefit that all brands in the category must deliver (a “cost of entry” benefit)
  • Saying something that many or all brands in your brand’s category could also say
  • Saying something that is so broad that it is meaningless
  • Saying something that is too complicated or confusing
  • Using too many words

Taglines must be developed based on a well thought through “unique value proposition” informed by customer insight. Only then should one begin the process of generating hundreds, if not thousands, of tagline options, which will be evaluated against the above mentioned criteria to filter out all but the most powerful options.

Over my 30+ years as a marketer, I have encountered hundreds of tagline examples, most of them quite bad. Luckily, I forgot most all of the bad ones.

Here are a few examples of ineffective taglines (current and historical):

Ames Rubber: Excellence through total quality. / BF Goodrich: Creating value through excellence in innovation, quality and people.

Blockbuster : No more late fees. The start of more / Chicago: We’re Glad You’re Here!

Delta Airlines: We get you there. / Denny’s: A good place to sit and eat.

Exxon: We’re Exxon. / Lehman Brothers: Where vision gets built.

Mobile: We want you to live. / O’Douls: What beer drinkers drink when they’re not drinking beer. 

Rochester, New York I’d Rather Be in Rochester – It’s Got It

Here are a few examples of effective taglines (current and historical):

Alka-Seltzer: I can’t believe I ate the whole thing. / American Express: Don’t leave home without it.

Apple Computer: Think Different. / Avis: We try harder.

BMW :  The ultimate driving machine. / California Milk Processing Board: Got milk?

DeBeers: A diamond is forever. / Foodlink: Abundance Shared

IMAX: Think big. / Kentucky Fried Chicken: Finger-lickin’ good!

Lay’s Potato Chips: Betcha can’t eat just one. / National Pork Board: Pork. The other white meat.

Timex: Takes a licking and keeps on ticking. / United Negro College Fund: A mind is a terrible thing to waste.

VISA: It’s everywhere you want to be. / FootJoy (FJ)  The Mark Of A Player.*

*Disclaimer, The Blake Project developed this!

What taglines do you consider effective? Ineffective?

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So for branding advice that you can trust, go to where New Zealand goes for signs. Visit www.speedysigns.co.nz or Call 0800 773 339

Contact your local Speedy Signs today!

Contact your local SPEEDY SIGNS sign centre for advice on the appropriate sign options for you.

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Signage is the most inexpensive way to advertise your business!

Business Signage, when well designed and installed, should not be considered an expense, but an investment. With our vast experience and your input, Speedy Signs can put together the perfect signage for your businessr. Our skilled design teams can show you, before your project is put into production, what the finished signage will look like.

Good signage is one of the least expensive ways to advertise your business. Every aspect of your communication, from the colours you choose to the font or graphics – tells your customers who you are and how you do business. Is your branding and graphic design saying all the right things? Is it driving home your key messages? Is it inspiring your customers to action?

We can easily turn your hard or soft copy images into print-ready digital files. Your local Speedy Signs sign centre can convert your idea into a quality, finished design ready for use in printed materials, signage and more.

Contact your local Speedy Signs today!

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