Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]
Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand
You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]
Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…
From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]
Rebranding to Spark ARENA with Speedy Signs
Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]
Stand Out with Signage that Works – 8 Quick Tips for Effective Signage
Just like good signage, we know we’ve only got a short window to keep you interested. So let’s skip the formalities and get right to the point – 8 key ways to make effective signage. Go! Choose your colours carefully. Be bold. Be readable. Stick to your brand identity. Don’t overcrowd. Less always means more. WHY? What have you got to offer that makes you special? Now’s the best time to show up your competition and outline a maximum of 3 important features or benefits. Hint: don’t say … [Read more...]
Reviewed your brands identity in the last 7 years? It’s time you did!
Are you trying to attract new customers but not seeing any results? It’s time to review your brands identity; you may find a revamp is in order. Your brands identity says a lot about who you are as a company, often influencing the type of customers you are going to attract. Secondly, your brand identity is usually the deciding factor for customers. It can determine whether or not they want to be associated with your brand. So, if you are not attracting the type of customers you want, or … [Read more...]
Safety Signage ~ Safety Glow Signs
Safety Glow Signs store ambient light and glow in the dark. Safe, dependable and practical. No energy source is required. From emergency marker, egress, hospitals, schools or for your home. Since the conception of photo-luminescent materials for life safety systems, there have been many “CHEAP” variations of glow materials produced and sold. Obviously price drives everything, but you don’t want to risk your life, with “The Cheap stuff!” Most people don’t realise that the World Trade … [Read more...]
Why Rebrand?
There comes a time when growing and expanding businesses need to consider new ways to help facilitate new business needs. Perhaps the scope of services have developed outside of the original business name and it’s time for the brand to reflect the evolving business. This is the case for businesses where the offering now includes more than it did in its start-up phase. Perhaps the business now services a larger region than when it first started, for example if the company Penrose Plumbers now … [Read more...]