Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]
Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand
September 19, 2017
You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]
Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…
August 16, 2017
From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]
Rebranding to Spark ARENA with Speedy Signs
August 7, 2017
Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]
Stand Out with Signage that Works – 8 Quick Tips for Effective Signage
July 7, 2017
Just like good signage, we know we’ve only got a short window to keep you interested. So let’s skip the formalities and get right to the point – 8 key ways to make effective signage. Go! Choose your colours carefully. Be bold. Be readable. Stick to your brand identity. Don’t overcrowd. Less always means more. WHY? What have you got to offer that makes you special? Now’s the best time to show up your competition and outline a maximum of 3 important features or benefits. Hint: don’t say … [Read more...]
Reviewed your brands identity in the last 7 years? It’s time you did!
March 22, 2017
Are you trying to attract new customers but not seeing any results? It’s time to review your brands identity; you may find a revamp is in order. Your brands identity says a lot about who you are as a company, often influencing the type of customers you are going to attract. Secondly, your brand identity is usually the deciding factor for customers. It can determine whether or not they want to be associated with your brand. So, if you are not attracting the type of customers you want, or … [Read more...]
Grow your business with foot traffic
November 19, 2015
Between warmer temperatures and the freedom of holiday breaks from work and school most brick and mortar businesses notice an increase in foot traffic during these summer months. However getting potential customers to “cross the line” from the foot path into your store is about more than favourable holiday trading hours. To capitalise on this opportunity the first step is to gain exposure through strategically planned and placed outdoor signage. Signs can have a major impact on people’s desires … [Read more...]
Safety Signage ~ Safety Glow Signs
May 18, 2015
Safety Glow Signs store ambient light and glow in the dark. Safe, dependable and practical. No energy source is required. From emergency marker, egress, hospitals, schools or for your home. Since the conception of photo-luminescent materials for life safety systems, there have been many “CHEAP” variations of glow materials produced and sold. Obviously price drives everything, but you don’t want to risk your life, with “The Cheap stuff!” Most people don’t realise that the World Trade … [Read more...]
Why Rebrand?
February 16, 2015
There comes a time when growing and expanding businesses need to consider new ways to help facilitate new business needs. Perhaps the scope of services have developed outside of the original business name and it’s time for the brand to reflect the evolving business. This is the case for businesses where the offering now includes more than it did in its start-up phase. Perhaps the business now services a larger region than when it first started, for example if the company Penrose Plumbers now … [Read more...]