Going national anytime soon? We salute you! Rolling out your retail brand across one country can be overwhelming - striking out internationally, well, that’s an entirely different ballgame. Luckily for you, we’re here to guide you! You see, we’ve been around the block a few times, helping retailers just like you spread the love across all corners of the world. Generating wider brand awareness We know you know that getting your brand in front of the right people is the aim of the game but … [Read more...]
Directional Signage & The User Experience
January 26, 2018
Directional signage is an informative wayfinding tool that is meant to help us make decisions with minimal confusion. Since this form of signage is used in many different industries and has varying purposes, let’s explore its impact on two of the most demanding and user-focused environments around – healthcare and retail. Healthcare Facilities The purpose of healthcare wayfinding goes beyond just being informative - patients and visitors will often be in a heightened state of anxiety … [Read more...]
Planning Your Next Signage Project – Signage Strategies
November 20, 2017
Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]
Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…
August 16, 2017
From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]
Grow your business with foot traffic
November 19, 2015
Between warmer temperatures and the freedom of holiday breaks from work and school most brick and mortar businesses notice an increase in foot traffic during these summer months. However getting potential customers to “cross the line” from the foot path into your store is about more than favourable holiday trading hours. To capitalise on this opportunity the first step is to gain exposure through strategically planned and placed outdoor signage. Signs can have a major impact on people’s desires … [Read more...]
Business Makeover Promotion Winners
November 2, 2015
Rebranding can seem terrifying for small businesses with less capacity for risk taking however rebranding or refreshing signage isn’t only for the large corporates. There are many benefits received from completing a review of business branding including competitive advantage, stimulating growth, and promotes innovation. Today’s post recognises the winners of our recent national promotion who intimately understand the benefits upgrading signage has on business. Earlier this year we ran a … [Read more...]
Win up to $1,000 back on your project – 3 to be won!
July 31, 2015
Consider a rebrand or business makeover with our current promotion! You can win up to $3,000 back on your project when you get upgrade or freshen up your signage! Inform, entice, and attract clients with sophisticated business signage. Image is important so take control of the brand of your business and create one with a point of difference. Branding is more than a logo. Brands encapsulate vehicle graphics, directional signs, interior and exterior building signage, window graphics, illuminated … [Read more...]
Safety Signage ~ Safety Glow Signs
May 18, 2015
Safety Glow Signs store ambient light and glow in the dark. Safe, dependable and practical. No energy source is required. From emergency marker, egress, hospitals, schools or for your home. Since the conception of photo-luminescent materials for life safety systems, there have been many “CHEAP” variations of glow materials produced and sold. Obviously price drives everything, but you don’t want to risk your life, with “The Cheap stuff!” Most people don’t realise that the World Trade … [Read more...]
Plan a Smooth Rebrand Rollout
March 2, 2015
‘Failing to plan is planning to fail’… heard that before? The first step in achieving a successful rebrand rollout is with accurate planning. A GPS won’t direct you until you put in an address, likewise, a business with no direction goes nowhere. A plan provides direction and serves as a checklist to foster a smooth rollout. When rebranding or refreshing it’s essential to have a plan. You need to establish clear objectives and work towards those. What do you want to achieve by rebranding? A … [Read more...]