Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand

You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]

Win up to $1,000 back on your project – 3 to be won!

Consider a rebrand or business makeover with our current promotion! You can win up to $3,000 back on your project when you get upgrade or freshen up your signage! Inform, entice, and attract clients with sophisticated business signage. Image is important so take control of the brand of your business and create one with a point of difference. Branding is more than a logo. Brands encapsulate vehicle graphics, directional signs, interior and exterior building signage, window graphics, illuminated … [Read more...]

Plan a Smooth Rebrand Rollout

‘Failing to plan is planning to fail’… heard that before? The first step in achieving a successful rebrand rollout is with accurate planning. A GPS won’t direct you until you put in an address, likewise, a business with no direction goes nowhere. A plan provides direction and serves as a checklist to foster a smooth rollout. When rebranding or refreshing it’s essential to have a plan. You need to establish clear objectives and work towards those. What do you want to achieve by rebranding? A … [Read more...]

Returning to the Good Old Days of Service and Value

Service, value and simplicity are dictating buying habits. At a time when the market is hugely competitive, shopping centres are inventing and re-inventing themselves and offering value-added experiences to give customers a reason to return. Why? Because people want more experiences, more value, more service. ‘Local’ is at a high. ‘Local’ is the new motivator. People want to buy their meat from their local butcher, drink their coffee at their local café, service their bike at their … [Read more...]

Business Makeover or Rebrand

You have a stronger brand when there is brand consistency across your entire business. This includes the outside appearance of your building, the reception area, and even the images on your vehicles. Consistent good looking signage portrays a professional image to your customers, suppliers, and inevitably leads to higher sales. When you get your signage refreshed, installed from scratch on any part of your business, or do a complete rebrand, then you go into the draw to win back up … [Read more...]

The importance of your logo tagline for your business brand!

I am a big believer in taglines. They are an effective way to communicate the brand’s “unique value proposition” powerfully, succinctly and memorably. It is very difficult to create the perfect tagline, however, because of all of the objectives that it must accomplish: It communicates the brand’s “unique value proposition” In an economy of words It is believable for the brand Competitive brands are not saying and cannot say the same thing It is memorable – it must stick in people’s … [Read more...]

Vinyl Banners and Stickers are Excellent Business Signage for your brand

Banner signs are a powerful, yet quick and easy advertising tool, because of their ability to create instant impact.. Vinyl banners deliver your message with little fuss and little cost. Full colour banners and flags are a great way to attract attention to your business or product. They can be used as short term or portable signs, and are also ideal for non-business activities, such as fetes and social events. Are you looking for pop-up banners or retractable banners? You can find them … [Read more...]


For today's post on the Speedy Signs Blog I will provide the part two of our "Does your company logo break these 10 rules?" You can view the first five rules on my previous post here, view now. 6. CONSISTENCY. Picture this. You’ve discovered a café that makes coffee just how you like it. You’ve only been once but the coffee was heaven. You now go into the same café, very excited because the latte that you are anticipating is just what the doctor ordered. This time you order a large, only … [Read more...]

Outdoor Signs Help to Grow Your Business

Custom outdoor signs are important marketing tools for growing your business. An effective sign will not only alert potential customers about your business, it will generate interest in your products and services. Quality outdoor signage is essential to generating traffic and boosting sales. Public awareness and advertising are essential to the success of your business. In order to make money, you need to entice customers to come inside and spend money. There are a variety of methods you can … [Read more...]