Does old school branding work in a digital world?

There are, and have been for a while, countless questions surrounding traditional branding and its place in our future. Will it survive and is it relevant? Here, we’ll put your mind at ease and show you exactly why it’s not going anywhere – and why your marketing strategy could suffer if you rule out old school branding too soon. Print branding isn’t declining, it’s aligning There’s a difference. Both digital and print formats play very distinct roles in the marketing world. This goes as … [Read more...]

MacDonald Racing Team Claims Championship Title in the Speedy Signs Ford Falcon

Invercargill driver Liam MacDonald has made back to back titles as the BNT NZ Touring Car Series Class 2 Champion! MacDonald racked up seven race wins in his Speedy Signs Ford Falcon this season, claiming the title in the eighteenth and final race at Hampton Downs Motorsport Park in North Waikato. After qualifying the Falcon as third fastest on Saturday morning, MacDonald was running second ahead of his championship rival Chelsea Herbert in the opening race on Saturday afternoon. However, … [Read more...]

Wrap Up for Winter and Win Competition Winner!

Your vehicle works hard getting you places, but if it’s not branded then you’re not getting the most value out of your time on the road. Whether you’re stopped at the lights, pulling into your office driveway, or simply taking a road trip – every time you staff drive and park their car is an opportunity to tell future customers who you are and how to find you. Vehicle signage creates and impression and can deliver up to 70,000 impressions per day. From a single vehicle to an entire fleet, … [Read more...]

Rebranding to Spark ARENA with Speedy Signs

  Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]

Wrap Up for Winter and Win!

Make the most of your time on road! Your vehicle already works hard getting you places, but if it's not branded, then you're not getting the most value out of your time on the road. Whether you're stopped at the lights, pulling into your office driveway, or simply taking a road trip - every time your staff drive and park their car is an opportunity to tell future customers who you are and how to find you. Vehicle signage creates an impression, and can deliver up to 70,000 per day. From a … [Read more...]

Flag down your customers and win!!!

Buy any temporary, point of sale or exhibition signage between October 1st and November 30th to be in to win 1 of 3 $500 travel vouchers! … [Read more...]

First-time entrepreneurs’ new business venture

Whangarei (February 29, 2016) – SPEEDY SIGNS, New Zealand’s largest sign franchise, announce Craig and Margaret Palmer as the new owners of the Whangarei store on 103 Cameron Street. Before joining the Speedy Signs group, Craig Palmer worked in the corporate sector for the last 30 years as a Senior Manager for brands including Telecom New Zealand, Whangarei District Council, Steel & Tube Ltd, and Fletcher Building. Craig’s last 18 years were in the roof manufacturing industry, … [Read more...]

Wayfinding Signs Can Be More Than Rectangles and Squares

When you think of wayfinding signs, what comes to mind? For some, it can be the directory signs on the wall at an office, telling you the names of businesses on each floor. For others, it’s the outdoor signs you see at apartment complexes and senior living facilities. A lot of wayfinding signs tend to be fairly uniform in their design, but this is a chance to be more creative without going overboard with a lot of splashy colors and complicated designs. We recently spotted a few Pinterest … [Read more...]

Sign Award Winners Announced

Speedy Signs held their national Sign Awards Dinner in the weekend showcasing the excellent and creative work that is produced within the group. This year there were 10 categories and we received a high volume of entries, which naturally was great to see. The 1st place winners for each category are below. Congratulations to winning stores, and keep up the great work! 1st Place Vehicle Graphics - Vinyl 1st Place Vehicle Graphics - Digital … [Read more...]

Temporary & Point of Sale Signs Promotion

Make sure your next sale, special offer, or event is seen by those who matter with temporary and point of sale signs! And when you buy any temporary or point of sale sign over $400 you'll go into the draw to win $1,000 worth of travel vouchers.   This promotion includes any sign which has a short term life span, promotes an event, sale, a special offer, or a competition. Having signage can grow your business faster and ultimately impact on the bottom line. Higher visibility, higher … [Read more...]