Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand

You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]

Grow your business with foot traffic

Between warmer temperatures and the freedom of holiday breaks from work and school most brick and mortar businesses notice an increase in foot traffic during these summer months. However getting potential customers to “cross the line” from the foot path into your store is about more than favourable holiday trading hours. To capitalise on this opportunity the first step is to gain exposure through strategically planned and placed outdoor signage. Signs can have a major impact on people’s desires … [Read more...]

Returning to the Good Old Days of Service and Value

Service, value and simplicity are dictating buying habits. At a time when the market is hugely competitive, shopping centres are inventing and re-inventing themselves and offering value-added experiences to give customers a reason to return. Why? Because people want more experiences, more value, more service. ‘Local’ is at a high. ‘Local’ is the new motivator. People want to buy their meat from their local butcher, drink their coffee at their local café, service their bike at their … [Read more...]

Business Makeover or Rebrand

You have a stronger brand when there is brand consistency across your entire business. This includes the outside appearance of your building, the reception area, and even the images on your vehicles. Consistent good looking signage portrays a professional image to your customers, suppliers, and inevitably leads to higher sales. When you get your signage refreshed, installed from scratch on any part of your business, or do a complete rebrand, then you go into the draw to win back up … [Read more...]

Branding – it’s all about trust

Branding is everything to do with your business and how it is perceived in the marketplace. It’s all about how your audience see you, including internal staff, external customers, suppliers, and contractors. It’s more than your logo, it’s every aspect of your business even down to how you and your staff answer the phone. use McDonalds as a case study to explain what a strong brand looks like because they are an international and universally recognised brand. When you think of … [Read more...]

Make sure your business is in Google+, Google Local and Google+ for Business!

What Every Local Business Needs to Know About Google Local for Business Google+, Google+ Local, Google+ for Business - 30 May 2012 was a dramatic day for small to medium businesses in New Zealand and Australia. In a move that was now an obvious next step following the introduction of Google+ Business Pages, the old Google Places was replaced with Google+ Local Business Pages. This changeover affected some 80 million small and local businesses from across the globe. Staggeringly, many local … [Read more...]

Tips for your Trade Show Signs and Graphics

To get a full appreciation of the trade show graphics business, you need to recognize the different types of client needs. In most cases the needs are directly proportional to the actual booth area they take at a show, as well as the booth hardware they own (not always the same size). Here are some observations and tips for meeting your client’s trade show graphics needs. Most show graphics are for a standard 10x10 (as they are called, due to the fact that the actual show floor space is sold … [Read more...]