Reviewed your brands identity in the last 7 years? It’s time you did!

Are you trying to attract new customers but not seeing any results? It’s time to review your brands identity; you may find a revamp is in order.

Your brands identity says a lot about who you are as a company, often influencing the type of customers you are going to attract. Secondly, your brand identity is usually the deciding factor for customers. It can determine whether or not they want to be associated with your brand.

So, if you are not attracting the type of customers you want, or you’re not seeing results from your efforts to attract new customers you need to ask yourself why. It’s time to sit down and review your brands identity from top to bottom. In fact, we say you should be reviewing your brand’s identity every 5-7 years.

Your identity as a brand needs to be loveable and memorable. You need to ensure you stand out from the crowd. Logos, brand colours and taglines are no longer just the aspects customers remember you by, in this day and age your values and mission are just as important to customers as they are to you.

So revamping your brands identity cannot just focus on changing your logo, tagline or brand colours. You need to consider your core values, business mission, and your positon in the marketplace too. All these aspects are part of your identity, change one and it can have a major impact on the rest. For instance, does your new tagline align with your brands values? Every aspect within your brands identity needs to align.

The process of evaluating these factors needs to come before you engage in a new brand identity. Once you have completed your brand review you need to make that all important decision, to rebrand or not to rebrand.

Decided to go ahead with the rebrand? Enter Speedy Signs.

With 20 years in NZ and 30 years of experience in helping businesses globally to rebrand and update their image to appeal to new customers, we are your consultation service. Think of us as an extension to your marketing department, we can help turn your identity into reality.

We have an extensive range of signage options, from exterior building signs, indoor signage for your reception area and vehicle signage for your company cars. We can even light up your building at night with illuminated signs. So whether you’re after just a few new signs for your space, or a total rebrand Speedy Signs has got you covered.

Our signage experts will take the time to understand your business, values and overall brand identity before working with you to create the right design and types of signage for your space. With vibrant, eye-catching signage you can start turning your foot traffic into sales.

We are the largest signage network in New Zealand with over 20 locations nationwide from Whangarei to Invercargill. So even if your rebrand is a nationwide roll out you will deal with the same signage expert throughout the process who will keep you informed every step of the way, providing personal service and ensuring a hassle free process.

Give your local Speedy Signs store a call today or just call 0800 SPEEDY to discuss if a rebrand is right for you.

You can check out our range of creative signage options here.


Bourque, Andre. (2016). 5 Signs It’s Time to Rebrand Your Company. Retrieved from

Fell, Jason. (2014). 3 Design Tips for Creating Signs That Attract Customers. Retrieved from

Speedy Signs. (n.d.). Brand Audits & Consultation. Retrieved from