What Will Signage Look Like in 3 Years’ Time?

Signage. Take a minute to think about what that word means to you. Be honest… You just pictured a billboard or maybe a road sign, didn’t you? Well, we can hardly blame you. On the face of it, it’s difficult to pinpoint exactly how signage has progressed over the past decade or so, but when you really look at it, you’ll see that it has (albeit, in a blink-and-you’ll-miss-it sort of way). So, what about the future of signage? What does the innovation story look like? With digitalisation … [Read more...]

Rolling Out Your Retail Brand Nationwide & Beyond

Going national anytime soon? We salute you! Rolling out your retail brand across one country can be overwhelming - striking out internationally, well, that’s an entirely different ballgame. Luckily for you, we’re here to guide you! You see, we’ve been around the block a few times, helping retailers just like you spread the love across all corners of the world. Generating wider brand awareness We know you know that getting your brand in front of the right people is the aim of the game but … [Read more...]

Directional Signage & The User Experience

Directional signage is an informative wayfinding tool that is meant to help us make decisions with minimal confusion. Since this form of signage is used in many different industries and has varying purposes, let’s explore its impact on two of the most demanding and user-focused environments around – healthcare and retail. Healthcare Facilities   The purpose of healthcare wayfinding goes beyond just being informative - patients and visitors will often be in a heightened state of anxiety … [Read more...]

Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand

You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]

Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…

From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]

Rebranding to Spark ARENA with Speedy Signs

  Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]

Corporate Vehicle Signage – Getting It Right Every Time

If you’re reading this then you already realise that vehicle branding is one of the most cost effective ways to reel in new business. You’ll also know that, as a one-time investment, you’re about to develop a marketing campaign that will continue to work hard for you – now and in the years to follow. However, what you may not be aware of is how frequently it goes wrong. Horribly wrong. Because we’ve all heard about the benefits of vehicle advertising, it’s plausible that you’d want to make … [Read more...]

Stand Out with Signage that Works – 8 Quick Tips for Effective Signage

Just like good signage, we know we’ve only got a short window to keep you interested. So let’s skip the formalities and get right to the point – 8 key ways to make effective signage. Go! Choose your colours carefully. Be bold. Be readable. Stick to your brand identity. Don’t overcrowd. Less always means more. WHY? What have you got to offer that makes you special? Now’s the best time to show up your competition and outline a maximum of 3 important features or benefits. Hint: don’t say … [Read more...]