Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand

You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]

Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…

From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]

Rebranding to Spark ARENA with Speedy Signs

  Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]

Reviewed your brands identity in the last 7 years? It’s time you did!

Are you trying to attract new customers but not seeing any results? It’s time to review your brands identity; you may find a revamp is in order. Your brands identity says a lot about who you are as a company, often influencing the type of customers you are going to attract. Secondly, your brand identity is usually the deciding factor for customers. It can determine whether or not they want to be associated with your brand. So, if you are not attracting the type of customers you want, or … [Read more...]

An iPad Air 2 could be yours

Window and wall graphics deliver instant energy to your workplace. Your options can include a mix of the following: Temporary window graphics offer excellent options for short-term promotions and can be removed easily without mess. Permanent window graphics standout from the crowd and endure the test of time. Frosting windows allows soft, natural light to filter through as well as offering added privacy, bringing a new dynamic to a room with ease. Wall graphics create tailored messages … [Read more...]

Business Signage 101

Your sign is your voice on the street. It communicates with passing pedestrians and motorists. It convinces them to come through your doors and do business with you. Did you know? Signage is the most cost effective form of advertising. Signage can be responsible for half of your customers - that’s right, 50 percent! Signage is so important that without it you may not get a loan for your business. Signage is an investment that will pay a return many times over and for 5 to 10 … [Read more...]

6 Re-branding Tips to Make Your Brand a Success!

Scared your re-brand will flop? For smaller businesses with less capacity for risk-taking, a rebrand can seem terrifying; a ‘no-go zone’ that’s exclusively for bigger fish. However, rebranding and refreshing aren’t only for the big boys! If you have a smaller business and want it to grow (along with your bottom line) then you need to stay in the game. The marketplace is always changing and evolving and businesses that want to survive need to keep their fists up! ‘’But what if it’s a … [Read more...]

The importance of your logo tagline for your business brand!

I am a big believer in taglines. They are an effective way to communicate the brand’s “unique value proposition” powerfully, succinctly and memorably. It is very difficult to create the perfect tagline, however, because of all of the objectives that it must accomplish: It communicates the brand’s “unique value proposition” In an economy of words It is believable for the brand Competitive brands are not saying and cannot say the same thing It is memorable – it must stick in people’s … [Read more...]