Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]

Rebranding to Spark ARENA with Speedy Signs

  Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]

Reviewed your brands identity in the last 7 years? It’s time you did!

Are you trying to attract new customers but not seeing any results? It’s time to review your brands identity; you may find a revamp is in order. Your brands identity says a lot about who you are as a company, often influencing the type of customers you are going to attract. Secondly, your brand identity is usually the deciding factor for customers. It can determine whether or not they want to be associated with your brand. So, if you are not attracting the type of customers you want, or … [Read more...]

Why Rebrand?

There comes a time when growing and expanding businesses need to consider new ways to help facilitate new business needs. Perhaps the scope of services have developed outside of the original business name and it’s time for the brand to reflect the evolving business. This is the case for businesses where the offering now includes more than it did in its start-up phase. Perhaps the business now services a larger region than when it first started, for example if the company Penrose Plumbers now … [Read more...]

Rebranding and Signwriting Experts Get Results

Get it Right? Experienced marketers evolve their brands over time to keep them relevant. Some do it well, while many businesses make many common mistakes. To get your next rebrand right for success, make sure you talk to a branding consultant who knows and understands your business and market. Many times on this blog we have featured the amazing results of Speedy Signs and Signarama.com.au rebrands from across the country. The decision for a company to engage in a rebranding campaign is one … [Read more...]

Business Signage 101

Your sign is your voice on the street. It communicates with passing pedestrians and motorists. It convinces them to come through your doors and do business with you. Did you know? Signage is the most cost effective form of advertising. Signage can be responsible for half of your customers - that’s right, 50 percent! Signage is so important that without it you may not get a loan for your business. Signage is an investment that will pay a return many times over and for 5 to 10 … [Read more...]