Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand

You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]

Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…

From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]

Award Winning Signs by Speedy Signs Downtown

Speedy Signs Downtown Auckland City Do you need: exterior or interior signs, vehicle or window graphics, shop signs, banners, footpath signs, full-colour prints, exhibition, trade show & display signage, labels or stickers, health & safety signs or point of sale products? Speedy Signs Downtown can design, manufacture and install custom signage to make your business stand out. Latest Signwriting Technology: We use the latest technology and highest quality products to produce … [Read more...]


For today's post on the Speedy Signs Blog I will provide the part two of our "Does your company logo break these 10 rules?" You can view the first five rules on my previous post here, view now. 6. CONSISTENCY. Picture this. You’ve discovered a café that makes coffee just how you like it. You’ve only been once but the coffee was heaven. You now go into the same café, very excited because the latte that you are anticipating is just what the doctor ordered. This time you order a large, only … [Read more...]

The Basics Of How To Design A Sign

Size - Too many people underestimate the size of their business sign. The sign is of no use if it cannot be easily seen.  Our photographic proof gives a good idea of how your custom signs will look when installed. Who you are - Your logo and business name. This is your brand. Great design and layout, with consistency of colour and presentation, are the important elements here to ensure that your business sign stands out. What you do - If your business name doesn't say what you do, consider … [Read more...]