What Will Signage Look Like in 3 Years’ Time?

Signage. Take a minute to think about what that word means to you. Be honest… You just pictured a billboard or maybe a road sign, didn’t you? Well, we can hardly blame you. On the face of it, it’s difficult to pinpoint exactly how signage has progressed over the past decade or so, but when you really look at it, you’ll see that it has (albeit, in a blink-and-you’ll-miss-it sort of way). So, what about the future of signage? What does the innovation story look like? With digitalisation … [Read more...]

Directional Signage & The User Experience

Directional signage is an informative wayfinding tool that is meant to help us make decisions with minimal confusion. Since this form of signage is used in many different industries and has varying purposes, let’s explore its impact on two of the most demanding and user-focused environments around – healthcare and retail. Healthcare Facilities   The purpose of healthcare wayfinding goes beyond just being informative - patients and visitors will often be in a heightened state of anxiety … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Don’t Let Your Brand Lose Its Impact – 4 Ways to Avoid Diluting Your Brand

You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s rewind for a second and just remind ourselves of what branding actually is – we’ll borrow Seth Godin’s wise words for this; “A brand is a set of expectations, memories, … [Read more...]

Can Retail Signage Turn Browsers into Spenders? Let’s Find Out…

From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford … [Read more...]

Rebranding to Spark ARENA with Speedy Signs

  Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project. Challenge For a rebrand this size, it was important for the Spark Arena to hire signage experts with a known and trusted reputation. Having a national presence and proven corporate wayfinding and directional signage expertise were also conclusive factors in selecting a vendor. As New … [Read more...]

Stand Out with Signage that Works – 8 Quick Tips for Effective Signage

Just like good signage, we know we’ve only got a short window to keep you interested. So let’s skip the formalities and get right to the point – 8 key ways to make effective signage. Go! Choose your colours carefully. Be bold. Be readable. Stick to your brand identity. Don’t overcrowd. Less always means more. WHY? What have you got to offer that makes you special? Now’s the best time to show up your competition and outline a maximum of 3 important features or benefits. Hint: don’t say … [Read more...]

An iPad Air 2 could be yours

Window and wall graphics deliver instant energy to your workplace. Your options can include a mix of the following: Temporary window graphics offer excellent options for short-term promotions and can be removed easily without mess. Permanent window graphics standout from the crowd and endure the test of time. Frosting windows allows soft, natural light to filter through as well as offering added privacy, bringing a new dynamic to a room with ease. Wall graphics create tailored messages … [Read more...]

Great Business Signage with Speedy Signs Albany Auckland Signwriters

Chris Cooke and the Team at Speedy Signs Albany provide excellent business signage solutions! About Speedy Signs Albany business signage solutions. At Speedy Signs Albany we focus on friendly personal service while supplying customers with cost effective, quality business signage solutions. Based in the North Harbour Industrial Estate on the North Shore of Auckland, Speedy Signs Albany provide all types of signage including vehicle graphics, building signage, window graphics, illuminated … [Read more...]

Award Winning Signs by Speedy Signs Downtown

Speedy Signs Downtown Auckland City Do you need: exterior or interior signs, vehicle or window graphics, shop signs, banners, footpath signs, full-colour prints, exhibition, trade show & display signage, labels or stickers, health & safety signs or point of sale products? Speedy Signs Downtown can design, manufacture and install custom signage to make your business stand out. Latest Signwriting Technology: We use the latest technology and highest quality products to produce … [Read more...]