Rolling Out Your Retail Brand Nationwide & Beyond

Going national anytime soon? We salute you! Rolling out your retail brand across one country can be overwhelming - striking out internationally, well, that’s an entirely different ballgame. Luckily for you, we’re here to guide you! You see, we’ve been around the block a few times, helping retailers just like you spread the love across all corners of the world. Generating wider brand awareness We know you know that getting your brand in front of the right people is the aim of the game but … [Read more...]

Directional Signage & The User Experience

Directional signage is an informative wayfinding tool that is meant to help us make decisions with minimal confusion. Since this form of signage is used in many different industries and has varying purposes, let’s explore its impact on two of the most demanding and user-focused environments around – healthcare and retail. Healthcare Facilities   The purpose of healthcare wayfinding goes beyond just being informative - patients and visitors will often be in a heightened state of anxiety … [Read more...]

Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the following questions: What is your number one primary message? Does the name of your business reflect the product or service you’re selling? What image do you want … [Read more...]

Colour Management Impacts Your Signage – Don’t Overlook It!

Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. You’re stuck with what you’ve got. Ultimately, this all comes down to colour management. Despite being responsible for the headaches of … [Read more...]

Excellent Signwriting by Speedy Signs Manukau

Speedy Signs Manukau Auckland Who we are: We are a South Auckland Signwriter situated on the commercial fringe of Central Manukau City.  From traditional painted signwriting and vinyl graphics through to digital printing and EDS (Electronic Digital Signs) we can custom make a sign solution tailored to your business. Company History: Speedy Signs Manukau has been owned and operated by Bruce & Lynette Hopkins since its inception in May 2000.  It was the third Speedy Signs store to … [Read more...]

New Year’s Resolutions for Your Business Advertising and Signs

As our first post of the new year, we would like to wish all our customers, suppliers and readers an excellent 2012. We look forward to continuing to share lots of information about our New Zealand Sign Centres, our business sign services and our large choice of signage products. For 2012 we have 22 Speedy Signs Centres including 8 Sign Centres in Auckland: Albany, Takapuna, Downtown, Newmarket, West Auckland, Penrose, East Tamaki and Manukau. Our Business Signs Centre in Whangarei, 4 Sign … [Read more...]