Planning Your Next Signage Project – Signage Strategies

Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy.

Speedy’s Top Considerations

1. Message

Consider the message you want to convey to your audience and answer the following questions:

  • What is your number one primary message?
  • Does the name of your business reflect the product or service you’re selling?
  • What image do you want to project?
  • Whose attention do you want to attract?

2. Location

Firstly, what is the sign for and where is it going? Once you’ve decided, you need to start thinking about getting council approval, especially if you’re looking into large signs or those that will be placed at a height – these will generally need planning and building approval from your local council. For your project to run smoothly you will need to comply with regulations that cover location, height and stability.

Another consideration is durability. Do you require a temporary or permanent sign and is it for inside or outside? Next, think about viewing distance and time – how long does your audience have to absorb your messaging?

3. Timing

Take into consideration the timing of your project. Timescales can depend on variables such as how long it takes to get council approval, whether there is existing artwork or whether a new design is required. Maybe you have specifications regarding colour matching too? By mapping out your expectations, you can improve your project’s overall productivity rate.

Do you have a rebranding project on the go? Our unique ability to deploy your re-branding projects quickly means we can manage tailored signage solutions for each location, while giving you total control over the consistency and location of your re-branding.

With 25 locations across the country, there’s bound to be a Speedy Signs near you. Call us now on 0800 SPEEDY to find out more!